What is a fractional CMO?

A fractional CMO is a senior marketing executive who works with your company on a part-time or project basis, providing C-suite marketing leadership without the cost of a full-time hire. At JPJ Advisory, fractional CMO engagements typically involve 2-3 days per week of strategic marketing leadership for consumer brands.

What is an interim CMO?

An interim CMO is a seasoned marketing leader who steps in full-time on a temporary basis to fill a leadership gap, manage a transition, or lead through a critical growth period. JPJ Advisory provides interim CMO services for consumer and PE-backed brands backed by 28 years of experience at Mars, Coty, and P&G.

When should a company hire a fractional CMO?

Companies should consider a fractional CMO when they need senior marketing leadership but aren't ready for a full-time CMO hire, when they're navigating a brand repositioning or turnaround, when a PE firm acquires a consumer brand and needs experienced marketing leadership, or when growth has stalled and the team needs strategic direction.

What types of companies does JPJ Advisory work with?

JPJ Advisory works primarily with consumer brands and PE-backed portfolio companies that need experienced marketing leadership to unlock profitable growth. With 28 years of experience at Mars, Coty, and Procter & Gamble, JPJ Advisory brings deep CPG and consumer brand expertise.

What is the difference between a fractional CMO and a marketing consultant?

A fractional CMO embeds within your team as a part-time executive, owning strategy and leading execution. A marketing consultant typically advises from the outside and delivers recommendations. JPJ Advisory operates as a true fractional or interim CMO — leading teams, setting strategy, and driving results from within the organization.

Jean-Paul Jansen 4/21/26 Jean-Paul Jansen 4/21/26

What Does a Fractional CMO Do? A Guide for Consumer Brands

If your brand has outgrown its current marketing leadership but isn't ready for a full-time CMO, a fractional CMO might be exactly what you need.

Jean-Paul Jansen 4/21/26 Jean-Paul Jansen 4/21/26

Fractional CMO vs. Marketing Consultant: What's the Difference?

Both can help your brand grow. But the way they work — and the results they deliver — are fundamentally different.

Jean-Paul Jansen 4/21/26 Jean-Paul Jansen 4/21/26

When Should a PE-Backed Brand Hire a Fractional CMO?

Private equity firms move fast after acquisition. Marketing leadership shouldn't be the bottleneck.