Question 1

What is a fractional CMO?

Accepted Answer

A fractional CMO is a senior marketing executive who works with your company on a part-time or project basis, providing C-suite marketing leadership without the cost of a full-time hire. At JPJ Advisory, fractional CMO engagements typically involve 2-3 days per week of strategic marketing leadership for consumer brands.

Question 2

What is an interim CMO?

Accepted Answer

An interim CMO is a seasoned marketing leader who steps in full-time on a temporary basis to fill a leadership gap, manage a transition, or lead through a critical growth period. JPJ Advisory provides interim CMO services for consumer and PE-backed brands backed by 28 years of experience at Mars, Coty, and P&G.

Question 3

When should a company hire a fractional CMO?

Accepted Answer

Companies should consider a fractional CMO when they need senior marketing leadership but aren't ready for a full-time CMO hire, when they're navigating a brand repositioning or turnaround, when a PE firm acquires a consumer brand and needs experienced marketing leadership, or when growth has stalled and the team needs strategic direction.

Question 4

What types of companies does JPJ Advisory work with?

Accepted Answer

JPJ Advisory works primarily with consumer brands and PE-backed portfolio companies that need experienced marketing leadership to unlock profitable growth. With 28 years of experience at Mars, Coty, and Procter & Gamble, JPJ Advisory brings deep CPG and consumer brand expertise.

Question 5

What is the difference between a fractional CMO and a marketing consultant?

Accepted Answer

A fractional CMO embeds within your team as a part-time executive, owning strategy and leading execution. A marketing consultant typically advises from the outside and delivers recommendations. JPJ Advisory operates as a true fractional or interim CMO — leading teams, setting strategy, and driving results from within the organization.